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DataPath whitepaper analyzes today’s multi-generational workforce, provides strategies to increase employee engagement.
Little Rock, Arkansas (September 5, 2019) – DataPath, Inc., a leading solutions provider for third party benefits administration, published a new whitepaper today titled “Effective Benefits Strategies for Today’s Multi-Generational Workforce.” The whitepaper identifies the challenges that employers and benefits administrators face in shaping benefits programs and communicating them to employees. More specifically, there is no “one size fits all” approach to either building benefits packages or developing communication strategies for a multi-generational group.
“We’re at a crossroads with employee benefits,” says Bo Armstrong, Chief Marketing
Officer at DataPath. “A person’s life stage, health, career phase, and family needs
impact their priorities and what they seek in a benefits package. Engaging this
diverse labor force so they understand and use their benefits is a real
challenge. Communication methods that work well for some generations are not
necessarily effective for others. As a result, employers and benefits
administrators often struggle to identify the most meaningful communication
strategies to implement.”
DataPath’s think piece profiles the four prominent age
groups in today’s work place: Baby Boomers, Generation X, Millennials (Gen Y),
and Generation Z. In addition to detailing each generation’s priorities for
benefits packages, the whitepaper provides an in-depth look at their
predominant communication preferences. While each group has its own unique concerns,
there is some overlap and commonality, too.
Armstrong adds, “With enrollment season coming up, employers are looking at their benefits and working with their administrators to create successful programs. This whitepaper helps identify those generational differences and the best ways to reach these diverse groups.”
About DataPath: DataPath, Inc. is the longest running
company in the benefits administration industry. Founded in 1984, the company
develops cloud-based solutions for Flexible Spending Accounts, Health Savings
Accounts, Health Reimbursement Arrangements, and COBRA. DataPath also created
the multi-award winning employee engagement program, The Adventures of
Captain Contributor. Learn more at dpath.com.
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